Together with Michael Cleland of creative coffee consultancy, Dunne Frankowski, I designed and created a small installation based on our shared love of coffee, perfume and flavour.
Visitors to the coffee shop and exhibition were invited to use their sense of smell and taste to help them discover more about the provenance, varietal and processing methods of coffee. As learning progresses sequentially, taste and smell is aided by a reference point or a sensory memory. Our aim was to help people discover these sensory tools in the hope that they would continue to use and develop them each time they drink coffee.
The coffees we presented were picked from small, independent coffee roasters who work directly with growers to produce the highest quality beans coffee possible. We used the interaction as a way to engage people and illustrate how independent coffee is a rapidly-growing industry, driven by sustainability and transparency, all in the quest for the best tasting cup of coffee and a fairer, future-proof coffee industry.
As part of the project, I designed a series of limited edition prints. Each print illustrates my own visual interpretations of the unique character of each of the three coffees we were promoting.
This was a collaborative, interactive project for Going into Business, an exhibition by Royal College of Art, Design Products graduates for the London Design Festival 2013. The show was curated by Tom Gottelier, founder of Designers on Holiday.