Alongside my own design practice, I work on sensory design strategy for the world’s biggest global brands, agencies and institutions.
I explore sustainable futures for planet and people through sensory, design and cultural research, insights, semiotics and design innovation for branding and design projects.
My areas of expertise include: Colour, material and finish (CMF), food and flavour, fragrance, ingredients, packaging and industrial design. I combine a variety of skills including:
- Visual, cultural and design research and insights
- Category analysis
- Client workshop design and facilitation
- Design and colour directions
- Content, visual, design, naming and brand communication strategy
- Concept visualisation
- Product innovation.
I have worked across a wide variety of industries including food and drink, beauty and fragrance, personal care, health and wellbeing, interiors, fashion and textiles, luxury, hospitality, FMCG and tech. I am always excited to see how my thinking and skills apply to new industries.
Examples projects I have worked on:
- Brand repositioning of a major UK cosmetics company to make it culturally relevant through updated visual iconography, photography, styling, fashion and cultural diversity
- Branding analysis and design insights for a major coffee company to help them to improve their sensorial iconography and appeal
- Radical future natural ingredient and material research across beauty, skincare and cleaning products industries for a multinational company
- Semiotic analysis of future food and drink colour for Exberry
- Defining the design of the future connected home for a major global tech company
- Working with a leading global sportswear brand, using semiotics to unpack the narratives being used in culture and the fashion industry to frame future materials and sustainable fashion when communicating to young, early adopter audiences
- Defining a culturally resonant, visually and verbally impactful anchor within the emerging fragrance landscape for a leading perfume brand exploring wellbeing and modulating mood and emotions through fragrance rituals
Other clients include:
Please do get in touch to talk about any project where my sensory design services could help to activate the soul of your project!